Medvale team

Hi. I’m Jim Trounson, the founder of Medvale.

Healthcare has been my calling for my entire professional life. For me, it’s the right combination of meaningful work and entrepreneurship.

Following service in Vietnam, I returned to Idaho to become the CEO of a hospital and help initiate and run a family medicine residency—before starting America’s first physician practice management and staff leasing company.

As an entrepreneur, I know the challenges of the good folks out there who are bringing their ideas to market…and I want to help. But I can’t do much alone. Hence my determination to build a community. I think of my sweet little hometown of Wendell, Idaho…population 1,232 when I was growing up there. Everyone helped each other. Most of what I needed was right there. What a fortuitous launching pad for me, as I hope Medvale will be for others.

I love introducing people I like to other people and ideas I like. Medvale is built to do just that.

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Hi, I’m Gisela Zuniga (“G”), Executive Assistant to Jim Trounson

I live in Tegucigalpa, Honduras. I’m very passionate about healthcare, having a healthy lifestyle, and helping others, which is why I studied Nutrition and why I really like and am grateful to be part of Medvale’s team. 

I was the Administrative Manager of a law firm where I learned all about taking care of a company, having to make tough decisions, handling multiple tasks at once, and working well with others, so, making Medvale run smoothly and make life easier for Jim is something I enjoy.

About my education: studied Nutrition at Universidad Nacional Autónoma de Honduras, from 2008 – 2016. Certified in Business Administration for Lawyers at INCAE Business School, 2018. Currently studying for my master’s degree in Commercial Management and Marketing at TECH Universidad Tecnológica. 

I’m a wife and mom of two, so my hands and heart are always full. I also love to work out and cook. You can find me at (208) 696-4877,

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Hi, I’m Naty Rojas, the Communications Director of Medvale

I’m from Bogotá – Colombia and live in the same city. I have a Bachelor’s Degree in Social Communication – Journalism, and a Master’s Degree in Arts and Cultural Management, obtained in Barcelona- Spain.

I come to Medvale from a four-year stint at the Spanish Embassy in Colombia, where I worked as Communications and Public Relations Consultant at the Cultural Affairs Office. I have experience in journalism, video production, and advertising.  

I’m in charge of Medvale’s website content, newspaper, social media, public relations, and all the content related to Microsoft Teams. I am a digital nomad and when I am not working, I enjoy doing yoga and recording guided meditations. I have been working for Medvale since January, 2021.

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